Question 3

Question3:What kind of media institution might distribute your media product and why?
1.) HammerHammer Film Productions

• A film production company based in the United Kingdom.
• Founded in 1934
• The company is best known for a series of Gothic "Hammer Horror" films made from the mid-1950s until the 1970s.
• Hammer also produced science fiction, thrillers, film noir , comedies and television series.
• Hammer dominated the horror film market
• Distribution partnerships with major United States studios, such as Warner Bros.
• Simple Aim: provide our partners with the best storage products, solutions and service.

Hammer Films
Type	Production company
Industry	Film production
Founded	1934
Headquarters	London, United Kingdom
Key people	Simon Oakes
Parent	Exclusive Media Group

Example of film: The Evil of Frankenstein

The Evil of Frankenstein is a 1964 British horror film made by Hammer Studio. 
Direct by Freddie Francis, the film stars Peter Cushing and New Zealand wrestler Kiwi Kingston.
The film's version of the Monster is noted for resembling Universal Pictures' famous Frankenstein series of the 1930s and 1940s, including the flat-headed look of Jack Pierce's monster make-up originally designed for Boris Karloff as well as the distinctive laboratory sets. Earlier Hammer Frankenstein movies had studiously avoided such similarities for copyright reasons but a new movie distribution deal with Universal helped provide some latitude

Here is the trailer of The Evil Of Frankenstein:

2. Fantastic Films
   
   
   Fantastic Films began regular publication in 1978 under the banner of Blake Publishing Corp. Issue no. 1 featured an April 1978 publishing date and the cover is adorned with stills from Close Encounters of the Third Kind, Star Wars, and The Day the Earth Stood Still.
   The magazine was initially published on a bi-monthly basis, but, as it grew in popularity, switched to 9 issues per year. The publication continued for 7 years, covering all of the major science fiction and fantasy films of the day. The final issue, number 46, was published in 1985 and features Back to the Future on the cover.
   The Editor for the first three years was Irving Karchmar, who gave up day to day operations to become President of Blake Publishing Corp. Thereafter, art director Michael Stein also took up the reins of editor.

Fantastic Films issue 1
Editor	Irving Karchmar
Categories	Science Fiction, Fantasy
Frequency	Varied per year
First issue	1978
Final issue	1985
Company	Blake Publishing Corp.
Country	United States
Language	English

Example of horror film:

SHE WOLF RISING (Horror, US, COMPLETED)


A nonstop supernatural thriller that explores the dark side of underground filmmaking. Gina Skylar, the reigning queen of horror lures one of her passionate fans, Jake into her decadent world of illusions and myths. Jake’s desire for Gina is challenged when he discovers that she is a descendent of the She Wolf, Lupa, who protected Romulus and Remus, the founders of Rome. The She Wolf guards and nurtures the helpless while in human form, but once she transforms, she is bestial and dangerous. Is this real or just another scene from one of Gina’s movies? The twists continue as demons, beasts and a mentally unstable movie producer try to stop their forbidden desire.

3.)Twisted Pictures(Major media institution)

Twisted Pictures is an American independent production company, mainly creating films of the horror genre. The company was founded in 2004 by Evolution Entertainment's Mark Burg, Oren Koules and Gregg Hoffman.They are known for producing the Saw film series.

Type	Film Production
Industry	Entertainment
Founded	2004
Founder(s)	Mark Burg Oren Koules Gregg Hoffman
Headquarters	Los Angeles, CA, United States
Products	Motion pictures
Parent	Evolution Entertainment

Example of horror movie:

Dead Silence
Dead Silence (originally titled Shhhh... and Silence, with alternate title suggestions such as The Doll and Mary Shaw) is a 2007 horror film, directed by James Wan and written by Leigh Whannell, the creators of Saw. The film stars Ryan Kwanten as Jamie Ashen, Judith Roberts as Mary Shaw, Donnie Wahlberg as Detective Jim Lipton, and Amber Valletta as Jamie's father's third wife, Ella.

This is the research of the two independent production companies which is Hammer and Fantastic Films and one major media institution which is Twisted Pictures.

• I designed two posters for my horror film which shows below::

And the last two posters is my inspiration.One of them is just focus on the ghost and the other one is focus both the ghost and the victim.And i specially like the ORPHAN as the poster can make audience can focus on the girl make up and costume.Also the words CAN YOU KEEP A SECRET was very good inspiration because as my horror film named You Never Know,and when i add this the audience would love to watch it and found out the secret i mention.And the other poster that have two girls was inspirate me that is good to put the ghost and the victim together.Besides,it is very simple and clean for a poster.

• Advertisement campaign

To considered of the advertisement,the posters will appear in every cinema and DVDs shop.It can attract more people to come especially people who like movies.Moreover,the poster and the trailer will be appear on the internet,which is cheaper and can attract more young people to watch.As the target audience of the film was 15,internet is one of the best way to communicate with this age.The trailer will be upload on youtube.Besides,i will make a Facebook page and on twitter to let people find out more about us,posters and trailer will be upload as well.

• Release diary

It would be release in the cinema for a short period,it is because my production company is very small and there have no enough capital to do it for a long period time. Also,it is a short film not going to release long. But it is going to release on the DVD because the cost would be cheaper and everyone can buy the DVD.

• Production company logo

The original idea of our production logo was the eyes will change from black to red.But because our skill was not good enough,it's not possible to make it moving picture.Therefore,we can only use a still image.As a consequence,to compare with the competitor logo our logo may not a bit simple for them.

Here is some example of production logos:

As a result i got,most of the production company logo are moving picture and it is really impressive.However although mine isn't good enough compare with them,but in my opinion our production logo was quite good and creative.It's very simple but can bring a information out to tell the audience my production company are making horror film.

This is my production logo: