- Target audience
As the result above i decide my target audience to be in aged 15-20,males and non-us. And to follow this,my film would be less bloody part according there will have people aged 15 to watch. Also,to create fear in a different way like bloody part.I will use the ghost to replace it,ghost is actually enough scary and many of the people will be interest in.As my target audience is males,i have decide my story to be based on the relationship as this age group would be liking to get interest in this kind of story. Finally,we choose Chinese actors to make the film more international. They would be looking to see the relationship between the characters and the ghost are planning to kill them all.
I choose a bedroom and bathroom to be the location of my film,it is because it will be much better to film inside the house. Secondly,my story are about the relationship it would be better to be location in a small bedroom.I didn't use many of the pops in the film. But there have a teddy bear next to the bed,it make my horror film from gentle to horror. And it may be something new for them,and it would be very surprise for them to seeing a teddy bear in horror film. This ideas is not convention but the audience may like this idea.
Besides,I have find the actor which is exactly in my target audience age group which is 18.As the casting are in the same social group with them they will be more interest.No matter the victim or threat are in this age group. Also,casting are both female and male,it can be engage the audience. It can also attract the couple come watch together.
My title sequence is not really special,just black background and white words. But it is very simple and easy to write. Moreover,i put it part to part to solve the problem of jumping blog. However,for my target audience aged 15-20,they won't be asking for too much in the title sequence. Maybe simple will be the best way for them.
And my music will be the main role to engage the audience,it is because the soundtrack was very keyed up. To make audience pay more attention,the music always from silence to horror. And the suddenly horror can fear them out.
Finally,i have watched my cause mate media project and i really enjoy it.It is like a self evaluation to see others work to discuss what good they did and what they have to improve. From this i learn a lot of new stuff,some new ideas came out which i never think of . Their work are pretty good,and can represent the age and gender.
Film Certificates
’12A’/’12′
Suitable for 12 years and over
Exactly the same criteria are used to classify works at ‘12A’ and ‘12’. These categories are awarded where the material is suitable, in general, only for those aged 12 and over. Works classified at these categories may upset children under 12 or contain material which many parents will find unsuitable for them.The ‘12A’ category exists only for cinema films. No one younger than 12 may see a ‘12A’ film in a cinema unless accompanied by an adult, and films classified ‘12A’ are not recommended for a child below 12. An adult may take a younger child if, in their judgement, the film is suitable for that particular child. In such circumstances, responsibility for allowing a child under 12 to view lies with the accompanying adult.The ‘12’ category exists only for video works. No one younger than 12 may rent or buy a ‘12’ rated video work.Discrimination
Discriminatory language or behaviour must not be endorsed by the work as a whole. Aggressive discriminatory language or behaviour is unlikely to be acceptable unless clearly condemned.Drugs
Any misuse of drugs must be infrequent and should not be glamorised or give instructional detail.Horror
Moderate physical and psychological threat may be permitted, provided disturbing sequences are not frequent or sustained.Imitable behaviour
Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied, or appear pain or harm free. Easily accessible weapons should not be glamorised.Language
Moderate language is allowed. The use of strong language (for example, ‘fuck’) must be infrequent.Nudity
Nudity is allowed, but in a sexual context must be brief and discreet.Sex
Sexual activity may be briefly and discreetly portrayed. Sex references should not go beyond what is suitable for young teenagers. Frequent crude references are unlikely to be acceptable.Theme
Mature themes are acceptable, but their treatment must be suitable for young teenagers.Violence
Moderate violence is allowed but should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if justified by the context. Sexual violence may only be implied or briefly and discreetly indicated, and must have a strong contextual justification.’15′
Suitable only for 15 years and over
No one younger than 15 may see a ‘15’ film in a cinema. No one younger than 15 may rent or buy a ‘15’ rated video work.Discrimination
The work as a whole must not endorse discriminatory language or behaviour.Drugs
Drug taking may be shown but the film as a whole must not promote or encourage drug misuse. The misuse of easily accessible and highly dangerous substances (for example, aerosols or solvents) is unlikely to be acceptable.Horror
Strong threat and menace are permitted unless sadistic or sexualised.Imitable behaviour
Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied. Easily accessible weapons should not be glamorised.Language
There may be frequent use of strong language (for example, ‘fuck’). The strongest terms (for example, ‘cunt’) may be acceptable if justified by the context. Aggressive or repeated use of the strongest language is unlikely to be acceptable.Nudity
Nudity may be allowed in a sexual context but without strong detail. There are no constraints on nudity in a non-sexual or educational context.Sex
Sexual activity may be portrayed without strong detail. There may be strong verbal references to sexual behaviour, but the strongest references are unlikely to be acceptable unless justified by context. Works whose primary purpose is sexual arousal or stimulation are unlikely to be acceptable.Theme
No theme is prohibited, provided the treatment is appropriate for 15 year olds.Violence
Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable. Strong sadistic or sexualised violence is also unlikely to be acceptable. There may be detailed verbal references to sexual violence but any portrayal of sexual violence must be discreet and have a strong contextual justification.
’18′
Suitable only for adults
No-one younger than 18 may see an ‘18’ film in a cinema.
No-one younger than 18 may rent or buy an ‘18’ rated video.
In line with the consistent findings of the BBFC’s public consultations and The Human Rights Act 1998, at ‘18’ the BBFC’s guideline concerns will not normally override the principle that adults should be free to choose their own entertainment. Exceptions are most likely in the following areas:
- where the material is in breach of the criminal law, or has been created through the commission of a criminal offence
- where material or treatment appears to the BBFC to risk harm to individuals or, through their behaviour, to society – for example, any detailed portrayal of violent or dangerous acts, or of illegal drug use, which may cause harm to public health or morals. This may include portrayals of sexual or sexualised violence which might, for example, eroticise or endorse sexual assault
- where there are more explicit images of sexual activity which cannot be justified by context. Such images may be appropriate in ‘R18’ works, and in ‘sex works’ (see below) would normally be confined to that category.
In the case of video works (including video games), which may be more accessible to younger viewers, intervention may be more frequent than for cinema films.
Sex education at ‘18’
Where sex material genuinely seeks to inform and educate in matters such as human sexuality, safer sex and health, explicit images of sexual activity may be permitted.
Sex works at ‘18’
Sex works are works whose primary purpose is sexual arousal or stimulation. Sex works containing only material which may be simulated are generally passed ‘18’. Sex works containing clear images of real sex, strong fetish material, sexually explicit animated images, or other very strong sexual images will be confined to the ‘R18’ category. Material which is unacceptable in a sex work at ‘R18’ is also unacceptable in a sex work at ‘18’.
It's the research of the film Certificates,after the result and i found out most of the horror films were using the 15 Certificates.And It is also suitable for my horror film as well,so i decide to use the 15 Certificates.Larger range of people can watch my horror film as a result.
It's the research of the film Certificates,after the result and i found out most of the horror films were using the 15 Certificates.And It is also suitable for my horror film as well,so i decide to use the 15 Certificates.Larger range of people can watch my horror film as a result.
- A survey to identify the target audience for horror film
This is the question i set for my survey in order to identify the target for my Horror Film.
This is my result from the survey,unlucky i only got few people answer my survey.But we can still see I have target the intended audience.As we see the picture above,there have 3males and 3 females did the survey.And most of them are in aged 18-20 which is my target age group of audience.And in Question number 3,there have 50% of people don't watch horror film and they are all females.Therefore as my target audience is male which is more likely to watch horror film.And most of them will watch more than once a month.
- Demographic of target audience
Age structure
The most numerous five year age groups (at the 2001 census) were the 5-year group born in the years 1946–51 ); the baby boom born a generation later in 1966–71 (the largest group of all); and a more modest boom a generation after that, born in 1986–91.The 1946–51 group reaches retirement age from 2006 onwards (women from 2006 and men from 2011), and the sudden increase in the number of people claiming the state pension has led politicians and political commentators to fear a "pensions crisis".
The age groups are not evenly distributed around the country, with some areas having many young adults and children and some areas having large numbers of older people.
| Age group | Population | % | |
|---|---|---|---|
| Male | Female | ||
| 0–14 | 5,560,489 | 5,293,871 | 18.0 |
| 15–64 | 20,193,876 | 19,736,516 | 66.3 |
| 65+ | 4,027,721 | 5,458,235 | 15.7 |
From the pie chart we can see that male 15-64 which include my target audience (aged 15-20) is 33% which is the biggest population. Therefore,as the population in this target audience are large more people are coming to watch my horror film.
- A film that reach my target audience
This is the movie called What lies beneath,as you see the clip and the introduction,the target audience are same as mine.It's because the film got a 15 Certificate as the content are similar which talking about a couple live in the same house and there have a ghost try to attract both female and male in the film.Also,both of our most exiting part was located in the bathroom.The victim and the ghost are both female either in my horror film or What lies beneath.Also there have a male being hurt at the end as well therefore the idea was very close .As result to have the same target audience.
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